From 1996, Audi S8 took the philosophy of luxurious sportiness into the top car class with a 340 bhp (later 360 bhp) 4.2-litre V8. With its exceedingly sporty and luxurious character, it accounted for almost 11 percent of sales in its model line. This figure was much higher than that achieved by the competition's comparable models, and confirmed the dynamic orientation of Audi A8 customers. With sales of around 10,500 models during its six-year production cycle, the Audi S8 captured an average market share of 31 percent in the category of luxury sports saloons. Sales of all S models together up to the present day amount to almost
140,000 models.

Like its predecessor, the new Audi S8 has been developed for people wishing to express their individuality through the car they drive. They want it to communicate the message of their success and symbolise their high performance level.

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related links: www.audi.com