2007 Dodge Caliber
A New Slant on One of the World's Most Competitive Segments



 

• Dodge Caliber's bold styling and crossover design with innovative features and affordable power allow owners to be active, do more and stand out

• Dodge Caliber's flexible two-box design provides ultimate interior utility

• With its signature Dodge brand styling, Caliber is designed for global appeal

• Caliber will spearhead Dodge brand's global expansion with gas and diesel powertrains and left- and right-hand drive availability
  
  
  
  Dodge is taking a new slant on the global compact car market, introducing the 2007 Dodge Caliber at a starting U.S. Manufacturer's Suggested Retail Price (MSRP) of $13,985 (including a $560 destination charge), $410 below the outgoing Dodge Neon.
  
  
  Dodge Caliber redefines the entry-level vehicle by combining high value with bold styling and a flexible interior. It is designed to appeal to buyers around the world who want Dodge attitude packaged with the capability and versatility of a sport-utility vehicle and the affordability and fuel-efficiency of an entry-level compact car.
  
  
  Dodge Caliber will appeal to up-and-coming buyers looking for a compact car that stands out from the crowd and gives them the flexibility to do more in terms of seating friends and storing gear. Caliber has the versatility and flexibility to accommodate their lifestyle.
  
  
  "Dodge Caliber is not your typical small car," said George Murphy, Senior Vice President - Global Marketing. "The all-new Dodge Caliber redefines the compact car by combining crossover styling with space-efficient packaging, interior flexibility, innovative features and affordable performance. Caliber allows owners around the globe to be active, do more and stand out - to live life to the fullest, and do so at a very competitive price," Murphy added.
  
  
  The 2007 Dodge Caliber will be available in U.S. dealerships in the first quarter of 2006 and in global volume markets in the second quarter of 2006.
  
  
  
  Room to Grow
  
  In North America, Dodge Caliber will draw from the compact and mid-size car segments and appeal to first-time new car purchasers, including those whose first car may have been used. It also will draw from the small and mid-size sport-tourer segments. The compact car segment has held at a steady 10- to 12-percent share of the U.S. car market for the past few years, with approximately 1.9 million units sold annually. The sport-tourer segment is growing, with more than 800,000 units sold each year. Small sport-tourer sales account for 40 percent of the total sport-tourer segment and also continue to grow.
  
  
  With the all-new Caliber, Dodge is targeting 20-something first-time new car buyers who earn a median income of $45,000. Thirty-five percent are college graduates. Dodge Caliber is also designed to appeal to forty-something parents buying a car for their children. These parents demand safety and consider the cost of ownership before buying a vehicle.
  
  
  Outside North America, Caliber will spearhead the Dodge brand's expansion into Europe and other global volume markets as a boldly styled, affordable entry into the competitive C-segment.
  
  go to Page2