Dual-stage front air bags deploy with varying power based on crash severity, the driver's seat position and safety-belt usage. Expedition uses environmentally responsible heated-gas hydrogen inflators for the passenger air bag.

The stroking steering column is designed to compress as much as three to four inches to help absorb energy in a frontal crash. Expedition's door trim features a unique design that works with the available seat-mounted side air bags to enhance occupant safety in a side impact.

The 2000 Expedition was the first full-size SUV to earn five-star front safety NCAP ratings for the driver and passenger from the National Highway Traffic Safety Administration, a recognition it has maintained every year since 2000. Expedition has been redesigned to meet all known future government crash standards. For instance, the new frame has been designed to meet the Alliance of Automobile Manufacturers vehicle-to-vehicle compatibility impact standards two years ahead of the required time.


Changing SUV Landscape: Core Customers Value Boldness, Toughness and Capability

Ford Expedition launched the modern large-SUV segment in 1997 and has continued to be the innovation leader among full-size SUVs. The 2003 Expedition introduced several firsts to the segment, including independent rear suspension, fold-flat seats with a power-folding third row, Safety Canopy air bags and AdvanceTrac with RSC.

Today, the landscape of the utility vehicle market in America is changing. Large traditional utility vehicle sales have declined from a peak of more than 1 million units in 2003 to a bit more than 800,000 in 2005. Ford anticipates the market of large SUVs will continue to decline through the rest of the decade before stabilizing. While smaller than its peak years, this market continues to present opportunity for an auto company that truly understands SUV customers.

"The large-SUV market is concentrating around a core customer group valuing bold styling, toughness and full-size capability," says Barry Redler, SUV group marketing manager.

Refinement and quietness will be key differentiators among the best of the large SUVs. In this new SUV landscape, the new 2007 Ford Expedition has been designed with unique customer appeal.

"Full-size SUV customers want room for all of their friends and all of their gear," Redler says. "Many want four-wheel drive and towing capability to go anywhere the adventure takes them. For trips to Yellowstone, weekend ski trips or towing their ski boat, Expedition fits their needs, now better than ever."

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