| 2007 Infiniti G35 Sedan Combines Seductive Style, Dynamic Performance and Crafted Interior
All-New, Second Generation G Sedan Integrates Technology with Human Touch
The all-new 2007 Infiniti G sedan, which makes its global debut at the 2006 New York International Auto Show, is designed to create a powerful driving sensation - from its rewarding performance and the sophisticated exterior, to the finely crafted interior and intuitive technology. It goes on sale in November 2006.
As the second generation of Infiniti's groundbreaking sport sedan, the creators of the new G knew it would have to meet high expectations - both their own, which they set as developing a true performance partnership between car and driver; and those of Infiniti owners who have embraced the original G35 and seek a continuation of its unique combination of vibrant design, exhilarating performance and advanced technology.
The new Infiniti G delivers, with a sensuous evolution of the exterior, utilization of an enhanced platform and the next generation of the award-winning VQ-series V6 - along with a redesigned interior which combines modern warmth and Japanese design cues, and an impressive list of available technology including a touch screen navigation system with real-time traffic function and an audiophile premium audio system that brings studio quality sound on the road.
"Having set our own standard in sport sedans with the first generation G, we've totally pushed the envelope - and the segment forward again - with the new one," said Mark Igo, vice president and general manager, Infiniti. "With its stunning exterior and crafted interior, the incredible Infiniti Studio on Wheels audio system and its enticing performance, this is a car that rewards the driver in every dimension."
Building On A Strong Foundation
As the volume leader for Infiniti, representing nearly one in every three Infinitis sold in the United States, the G35 Sedan has been the first exposure many buyers have to Infiniti. The original G35 Sedan was introduced in March 2002 as a 2003 model, followed eight months later by Infiniti G35 Coupe. Infiniti G Sedan and Coupe shared the 2003 Motor Trend Car of the Year award and signaled the direction for Infiniti models that followed, including the Infiniti FX, QX and M.
"Infiniti's unique mixture of vibrant design and dynamic performance really came together with the original G and opened the door to Infiniti for many buyers," said Igo. "Now we're ready to add greater levels of warmth, sophistication and craftsmanship to meet evolving customer desires, while also upping the ante on its powerful driving sensation."
Driving the development of the new Infiniti G's concept were the lessons learned from a careful study of sport sedan buyers, including owners of the original G. A series of home visits, where a complete picture of buyer wants and needs beyond just their automobiles was formed, and extended test drives of many of the leading sport sedans, led to a greater understanding of concepts such as "polished performance" and "the power of harmony."
For example, it was clear that sport sedan buyers seek both innovative technology and handcrafted quality, and that personal growth and possessions are both important.
"We found a quiet confidence in our target G buyers that perfectly matched where the G35 has always lived - not overtly flashy or aggressive, but completely capable and authentic in nature. We wanted the new G to be the type of vehicle that the driver comes to appreciate more and more over time because it delivers deeper, more complex rewards in terms of both performance and amenities," said Igo.
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