According to Opel's market research, the new crossover's characteristics perfectly match potential buyers' expectations in this segment. Requirements like "comfort, driving dynamics and the functionality of a mid-size station wagon" top their wish list along with "an expressive design" and "the versatility, flexibility and all-terrain capability of an off-roader."


Ideal partner for active lifestyle

Market researchers' analysis shows that people who enjoy active urban lifestyles, outdoor hobbies or sports will find the new Opel crossover particularly attractive. These target groups include double-income couples over 25 without children, as well as family fathers between 35 and 40. Both groups spend a lot of time on leisure activities, which are also increasingly important to the third target group - the large market of 55 to 65-year-olds, whose children are grown up and have left home.

These buyer groups may be at different stages in their lives, but they all share certain preferences and characteristics. They are interested in attractive vehicles with innovative technology, place great importance on driving fun and versatility, and want to stand out from the crowd with their car. They often also share the intention of moving from a mid-size or compact car to an all-rounder with four-wheel drive.


High conquest rate in SUV segment

Another reason for Opel's optimism is the fact that the Antara is the first modern crossover from a European volume manufacturer to enter the market in the mid-size SUV segment. Additionally, in view of the limited choice of comparable vehicles currently available, buyers in this segment are not known for their loyalty to their previous car brand. While an overall average of around 53 percent of customers change brands when purchasing a car, this figure is 60 percent in the SUV segment. For this reason, Opel expects additional demand for the Antara and anticipates that every second buyer will be new to Opel.


Comprehensive standard equipment ex works

Another strong argument in favor of Opel Antara is its comprehensive standard equipment, which boasts high-value features such as:

- intelligent four-wheel drive with traction control
- Electronic Stability Program ESP with Cornering Brake Control (CBC)
- Descent Control System (DCS)
- central locking with radio remote control
- air conditioning with pollen and particle filter
- front and rear power windows
- Stereo CD-Radio CD 30 MP3 with remote controls on steering wheel and on-board info display

Safety features are also extensive, with the standard equipment range including:
- front airbags
- thorax/pelvis side airbags for driver and front passenger
- head curtain airbags for outer front and rear seats
- three-point safety belts and head restraints for all five seats
- seat-belt tensioners and belt force limiters for front seats
- ISOFIX anchor points for safe and quick mounting of child seats with corresponding fixtures on outer rear seats

The Edition variant also features 17-inch alloy wheels with 235/60 R 17 tires and comfort features such as Electronic Climate Control (ECC), heated front seats and Automatic Lighting Control (ALC).

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