The prominent center stack houses most of the vehicle's switches, integrating all functions into one easy-to-reach central area. The auxiliary switches and Trailer Brake Control system are now fully integrated into the center stack for a cleaner, user-friendly appearance.

The rings surrounding the gauges and air vents are notched, more angular and defined. The gauges are also better organized and easier to read. All-new door trim features dual map pockets that are better integrated into the interior. A large center console is designed to hold file folders and keep laptop computers tucked out of sight.

Super Duty utilizes several innovative technologies to provide an ultra-quiet cabin. Quiet Steel, a unique composite laminated steel sheet, makes up the vehicle's dash panel and works with extra sound padding in the dash and floor, a rear bulkhead panel and thicker side glass to help keep unwanted noise out of the cabin.

A totally redesigned climate control system has more balanced airflow and refined, quieter operation that improves cabin comfort. The system uses a more reliable, more durable, higher capacity compressor, one of the many components that contribute to the better performance of the A/C system. Floor ducts for the heater now run under the seat, out of site of the rear-seat passengers.

Dual-zone Electronic Automatic Temperature Control (EATC) has been added as a standard feature on the Lariat and King Ranch for 2008, allowing the driver and front passenger to set individual temperatures. Diesel customers can opt for the innovative Rapid Heat supplemental heating system - the first of its kind in North America - that augments the diesel truck's heater to provide faster warm-up on cold mornings.

"Diesel truck owners will love this," said Poore. "They've come to expect a certain level of performance from their trucks. This system will surprise them."

All audio systems are now MP3 capable and feature a standard auxiliary audio input. The input allows an MP3 player to play through the vehicle's stereo system. Super Duty customers can also now opt for a premium a udiophile system, featuring eight speakers with subwoofer and 6-disc CD changer.

A DVD-based navigation system with an in-dash screen is available on FX4 and Lariat SuperCabs and Crew Cabs. Rear seat passengers can enjoy the DVD Entertainment System - available on XLT, FX4 and Lariat Crew Cabs - with an eight-inch video screen, two wireless headphones and remote control.



Exterior design maintains bold, American look, improves capability

Super Duty designers have delivered a truck that makes a bold design statement by emphasizing Super Duty's increased capability. The larger, more prominent grille, sharply sculpted fender flares and fender-mounted air vents are just a few of the new design cues that announce that Super Duty is all about working hard.

"The design of the 2008 Super Duty was driven by the improvements in the capability of the truck." said Schiavone. "For example, we started by raising the nose and enlarging the grille to improve cooling, which in turn improves towing performance."

Super Duty's impressive, larger grille not only makes a bold statement, but also helps improve cooling, which in turn improves, among other things, trailer towing capability.

The grille sits on a horizontal cut line that defines the top of the bumper and also serves as a base for the stacked headlamps, delivering a clean, tight and more refined look. The step pad on the front bumper is specifically textured and designed for the customers who use the bumper while servicing the truck.

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