The leather

The Merino leather used by BMW Individual is characterized by its uniquely refined appeal, extreme durability and comfort. Gentle tanning methods and "barrel pigmentation", in which the dye penetrates through intensive rotation and is not just applied to the surface, give this material its richness of color, strength and durability. The living structure of this leather comes from its natural graining rather than artificial embossing. The finish applied in the semi-aniline process stops fading caused by light, and yet the leather stays breathable. The combination of all these sophisticated yet gentle processes produces seats that are as soft and as smooth as velvet. BMW Individual will offer customers three color choices of Merino leather: Platinum, Rust Brown and Amarone.


Interior trimmings

It's the many details that make the difference with BMW Individual. The interior trimmings made from piano varnish are the most sophisticated finish. The black, high-gloss polished surface is only achieved by famous piano makers using a time-consuming polishing and finishing process. This is what gives this varnish its unique brilliance. Elegant highlights are added through details such as the center console and ceiling grips. No less sophisticated alternatives are interior trimmings from high-quality woods such as, mahogany or Amarone - both with a high gloss finish.


BMW Individual: The most unique way to drive a BMW

The BMW Individual offer is available on all models of the 2007 BMW 7 Series and can be ordered through the customer's local BMW center. Customers can chose to order the package including any of the any of three leather colors and any of the three trim choices for $11,000 on the 750i/Li or $10,000 on the 760i/Li. In addition, the unique paint finishes are available for an additional for $3,000.

previous page