Fiat at the 2006 Paris International Motor Show
The Fiat area at the Paris Motor Show is refreshingly youthful and a feast for the eyes. The stand extends over 2500 square metres, and presents simple, rounded lines. The design and liveries of the cars on show are offset by white walls and flooring.
Visitors wandering through this inventive setting are able to discover that Fiat has indeed changed its tune and that its products represent the most sophisticated technology, the best Italian design and the greatest respect for the environment. Place of honour on the stand is reserved for the Panda family that proudly presents three world previews at the French show: the new 2007 range, the powerful and feisty '100 HP' version and the green 'Panda Panda' version. This is the best demonstration of the versatility of a winning model that lives up to the Panda spirit by continuing to surprise with new versions: the Panda 4x4, the Panda Cross, the Panda Alessi, the Panda Monster and now the brand new Panda Panda and Panda 100 HP.
The second focus of the stand is dedicated to the Grande Punto that conveys three different concepts in an original way: sportiness, play and hi-tech entertainment and telephony. Visitors to the show may admire a Grande Punto Sport in the 'Need For Speed' specification, another version equipped with the ultra-new 1.4 16v Starjet - and also a stylish 5 door Emotion. Not to mention the fact that all three cars come with a Hi-Fi Interscope system but also 'Blue&Me', the sophisticated Windows Mobile-based system produced in a joint venture between Fiat Auto and Microsoft. One of these cars also sports the first car tribal tattoo kit to be produced by Fiat Auto. This opaque film is sold in the form of modules that can be applied to the front doors, rear doors or tailgate for fast and easy car customisation. Such makeovers were until recently considered complicated, costly and achievable only with the aid of qualified, specialised staff but this Fiat kit now offers an easy, practical and cheap alternative. The kit also offers innumerable opportunities for decoration without any risk of damaging the body when customers wish to remove or replace the tattoo.
Environmentally friendly versions are also represented by the Multipla Multi-Eco and Panda Panda Concept car: the future and present for minimum environmental impact vehicles - Fiat style. This on-going commitment has led to a comprehensive range of Natural Power products able to meet the needs of professional operators and individual members of the public alike: including the Doblò, the Punto, the Multipla and the Panda. The resulting broad range allows Fiat Auto to retain its European leadership in the segment of cars sold with methane engines as original equipment: more than 24,000 units were sold in 2005 (more than double the amount sold in 2004).
The host of new car products and all the architectural and graphic features of the stand at the Paris show create a unique atmosphere that celebrates Italian motorsport and engineering. Fiat also backs its distinctive products with unmistakable design that has always made its models immediately recognisable amidst the run-of-the-mill traffic on the road today. This line-up naturally includes the Croma Model Year '07 and the Fiat Sedici that parade across the stand in perfect harmony with the panache of a winning brand that has always played a leading role in many different segments.
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