The set is complemented by an imposing Fiat building adorned with 3-D logos and led windows plus three huge spheres made out of overlapping sheets of lacquered wood, made more original by shifting light effects inside. A central platform at the base of these original spheres acts as a workstation for the DJs and VJs who perform throughout the show to create a fun stand where everyone can meet and listen to music. Another round platform houses the Ducato Truckster show van with a new Panda 100 HP on its back.

The Multipla Multi-Eco Concept Car is located inside one of the spheres while the other houses the Concept - Lab, a virtual workshop for the New Fiat 500 that has already received thousands of suggested configurations and ideas for accessories and custom versions from the host of enthusiasts who have visited www.fiat500.com (a new interactive multimedia site created specially for the eagerly-awaited model). Further campaigns in line with the 500 philosophy over the coming months will ensure that the new model is truly 'a car created for the people, from the ideas of the people'.

Last but not least, visitors to the Fiat stand may also admire 'Football Italian Athletic Toys' a special installation by Felice Limosani, presented by LUISAVIAROMA. This piece of art combines the world of sport with the world of 'toys' - in this case entertaining artistic playthings somewhere between design, art and graphics. The installation takes the form of an immense table football game destined for the Guinness Book of Records (12x2 metres), featuring two teams: Dog (black) against Cat (white) from the renowned TOY2R ToyCollection. The idea is inspired by the famous FIAT workers' USOF sports clubs (the acronym stands for 'Unione Sportiva Operai Fiat'). The capital letters of the installation spell out the name FIAT: Football Italian Athletic Toys.


Both teams are captained by a 'toy' 1.7m high wearing a FOOT-BALL 1920 shirt produced by Brama bearing the Rites Sportwear logo. The CAPTAIN-TOY will then be exhibited in the main European art galleries during the TOYFASHIONTOUR that will see contributions by famous stylists such as Yohji Yamamoto, Galliano and Riccardo Tisci for Givenchy. The tour represents a marriage between fashion, major labels and artistic toys and aims to raise money for the Telethon Foundation.

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