"WE ARE FIAT" IS THE THEME OF THE FIAT 2006 CALENDAR





Fiat has created an original calendar for 2006, featuring some of the employees of the Fiat plants of Turin, Pomigliano d'Arco, Melfi, Cassino, Termini Imerese and Tychy (Poland). It is a striking, top quality presentation signed by Maurizio Galimberti, internationally renowned "Instant Artist", the inventor of the "Polaroid myth" in Italy, and winner of the Kodak Italian Advertising Grand Prix in 1992.


Portraits by the photographer from Lombardy all feature the "photographic mosaic" technique, the same used for the new Fiat calendar. Each page of the calendar is a mosaic portrait, in some cases accompanied by a close-up photograph of the same person at work. In the portraits, Maurizio Galimberti manages to convey all the enthusiasm and amenability of the employees involved in the initiative.


Available in a single version for all countries (measuring 60 x 41 cm), the "We are Fiat" calendar is an outstanding work of art, which highlights Maurizio Galimberti's extraordinary sensitivity. The well-known photographer was born in Como in 1956. He has lent his art to a number of well-known brands and celebrities from the worlds of fashion, art and culture, and has exhibited in the most prestigious international galleries. His most recent personal shows include: "Madrid… Polaroid…", Blanca Soto Arte, Madrid 2002; "Venezia Immagine" 2004; and "Live For The Moment", Italian Cultural Institute of London 1998. Recent collective shows include: "Il Diaframma di Lanfranco Colombo. I maestri della fotografia", Peggy Guggenheim gallery, Venice 2005; "Je t'envisage", Musee de l'Elisee, Lausanne 2004; "Cara to Cara", Cuilturgest, Lisbon 2003; and "Mito Contemporaneo", curated by M. Sciaccaluga, Basilica Palladiana, Vicenza 2003.


The "We are Fiat" project is part of a vast strategic programme by Fiat that involves the company in the fields of art, sport, fashion, entertainment and music: hardly conventional environments for a car-maker, but fields in which it is possible to reinterpret the brand values that are part of its heritage, in a modern key.