Football-Themed Advertising

The promotion is a piece of GMC's advertising campaign launching the all-new 2007 GMC Sierra. "Keys to Victory" will be supported through multiple media channels including:

- Football- themed TV promotional spots that focus on "Keys to Victory" and the all-new 2007 Sierra.
- USA Today ads - print ads will run on Friday and Monday each week to drive traffic to the "Keys to Victory" web site through the weekly match-up - consumers will be able to make their vote for the game winner for a chance to win a 2007 Sierra.
- ESPN magazine presence - contextual ads will run in the magazine every two weeks
- Online Advertising - Fantasy Football and ESPN promotional and football-themed executions.

In addition, GMC will have exposure in the following:

- Monday Night Football Opening on ESPN - GMC and the Sierra will be featured numerous times during Monday Night Football Opening kicking off each Monday night game.
- Co-Branded ESPN spot - GMC will be featured in a co-branded spot produced by ESPN to promote Monday Night Football.

GMC's relationship with the NFL began in 2004 when it became the first advertiser to have specific products featured in the Monday Night Football opening. In 2005, GMC aired the first 90-second football-themed spot when it was named, "the official vehicle of the NFL."


About GMC

GMC is a division of General Motors Corp. The division markets the Sierra, Yukon, Envoy, Canyon and Savana brands. GMC's lineup of Professional Grade trucks delivers outstanding capabilities that exceed customers' expectations with unique features and design elements. GMC sold more than 566,000 vehicles in 2005, and has set divisional sales records 11 times in the last 13 years. More information on GMC and its products can be found at www.gmc.com.

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