|  |  | | - Top speed of 155mph (electronically limited) - Convertible roof operates electrically in less than 18 seconds to be stowed below lightweight aluminium tonneau cover - In the event of a pedestrian impact, pyrotechnic deployable bonnet (Jaguar Pedestrian Contact Sensing) automatically deploys in the blink of an eye to create a cushioning effect between the bonnet and the engine - New Jaguar XK on sale from early 2006, with prices announced at the beginning of the year.
JAGUAR XK MARKETPLACE
Jaguar XK competes in what the motor industry categorises as the 'Large Premium Sports Car' sector. This market is growing in importance and competitiveness - between 1996-2004, the total segment worldwide has more than doubled, from 48,000 to 99,000 units. Additionally, the number of key competitors increased over that period from four to seven. Forecasts predict that the sector size will remain constant over the next five years, with at least eight key competitors expected in the market by 2007.
Conventionally, the Large Premium Sports Car sector consists of two key product groups: - Grand tourers, which maintain a high degree of luxury and refined comfort - Overtly sporty cars, where high performance and handling are the main attributes.
Clearly, a product like the new XK that delivers well on both attributes will have immense appeal. The new XK offers the customer a sporty drive without compromising on luxury while its superb performance and handling will allow it to be bought by customers who previously would only have considered outright sports cars which compromised luxury and space in favour of more aggressive handling characteristics.
The new XK will appeal to a select group of affluent potential purchasers, who have an affinity with luxury products. They are looking for a grand tourer as well as a car with pure sporting credentials, one that provides exhilaration and escapism combined with status and exclusivity - 'luxury in a sports skin'.
Consequently, the new Jaguar XK's beautiful exterior styling - which echoes Jaguar's lineage and signals performance - meets exactly those requirements. Similarly, customers will be delighted with an interior that engages and excites all the senses. It promotes driver focus, uses quality materials, colours and details, and has technology features that assist driver convenience and promote performance.
Advanced technology that adds to the driving experience will attract these 'savvy' consumers looking for features such as Adaptive Cruise Control and a touch-screen information and control centre. In short, the all-new Jaguar XK offers customers the best of both worlds - sport and luxury, versatility and capability.
JAGUAR XK DESIGN
- Beautiful, modern exterior indicates future of Jaguar design - Classic Jaguar oval air intake and power bulge on bonnet - Convertible side profile sleek and elegant with roof stowed
The all-new Jaguar XK is visibly more assertive and sportier than the model it replaces, but in true Jaguar tradition it is also elegant, understated and mature. In hard-top guise it has classic, ground-hugging Coupe proportions, with a long bonnet, steeply raked windscreen and rear window, arch-filling wheels, and minimal overhangs. The front-wing power vents are a new Jaguar styling signature recently seen on the special edition XJ Super V8 Portfolio. The distinctive oval grille opening, prominent bonnet power-bulge and practicality-enhancing rear Liftback all echo the classic E-type, while details like the sweeping front and rear light shapes and powerful stance catapult Jaguar sports car design firmly into the 21st century.
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