|  |  | | - New XKR front bumper with color-keyed finish to unique front fog lamp housings - Aluminum side power vent finish - Hood vents and unique 'XKR' aluminum finish to upper and lower front mesh grilles - Aluminum finish to rear signature 'blade' and selected exterior brightwork finishers - Unique 'Jupiter' design 19-inch alloy wheels as standard, with 20-inch 'Cremona' XKR wheel available as an option - Black brake callipers with 'R' logo - Quad exhaust system and unique lower bumper - 'R' rear badge
Design Director Ian Callum explains the thinking behind the look of the new Jaguar XKR:
"We talk at Jaguar of how our new generation of models are 'beautiful, fast cars'. It's a phrase that ideally sums up our brand and can be applied to every car we design. We were extremely proud of the reaction to the new XK when it was unveiled last year - it is as beautiful as you would expect a Jaguar sports car to be. Now, the new Jaguar XKR has a look that emphasizes the 'fast' aspect of our design statement.
"The 'powerline' that runs from the front wheel through the cabin area and into the car's rear haunches remains, and we have added to that latent feeling of power by adding some strong performance features such as the vents that signify the potent supercharger and the stunning new alloys that fill the wheel arches and give the car real purpose."
The new XK's interior design has been just as highly praised and the XKR's cabin represents arguably the most sophisticated yet driver-focussed environment of any car in its class. The XKR has class-leading ergonomics, user-friendly in-car technology and simple, clear information displays in the instrument panel and main dashboard area.
A unique sports seat design with additional lateral support for both the driver and front seat passenger has been added, with an 'R' badge on the headrests, tachometer, steering wheel and gear selector. The design of the standard aluminum interior veneer is also unique to Jaguar XKR, featuring a 'weave' pattern from the Advanced Lightweight Coupe showcar.
Jaguar XKR customers can also specify the Luxury Sports interior option which features soft-grain leather on the 16-way adjustable seats, instrument panel, door trim and center console.
JAGUAR XKR MARKETPLACE
Like the normally aspirated XK, the new Jaguar XKR competes within the Large Premium Sport (LPS) sector. In 1999, this sector accounted for just under 50,000 sales per year worldwide. Since that time, the sector has doubled in size.
Jaguar XKR will appeal to a select group of affluent potential customers, who have an affinity with luxury products. They are looking for a grand tourer as well as a car with pure sporting credentials; one that provides exhilaration and escapism combined with status and exclusivity - 'luxury in a sports skin'.
SUMMARY
When the new XK range was unveiled in late 2005, it clearly pushed back the boundaries of sports motoring. Now the supercharged Jaguar XKR extends those boundaries even further. The most potent of all Jaguar's beautiful, fast cars, it effortlessly straddles the gap between out-and-out performance supercars that struggle to cope with everyday use and more sedate grand tourers that are hampered by excess weight.
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