Lancia to Celebrate Its Centenary in AutoShow Istanbul






Now is the time. Time for Turkish car-lovers to meet Lancia, the first Italian car that is a symbol of privilege and elegance. The Istanbul Autoshow, also serving as Tofas's premiere for its Lancia distributorship, will virtually witness a "parade" of the most outstanding products: from the New Lancia Ypsilon to Musa, Thesis and the concept car Delta HPE...

Lancia will be displayed on a 406 m2 stand in Hall 5 of the Istanbul AutoShow to be held on November 2-12 at the CNR Expo Center, offering an enchanting presentation for visitors addicted to genuine and unique "Maison Lancia" lines and the brand's centennial celebrations. The features that are part of the Lancia DNA highlight Lancia as a car equipped with cutting-edge technology, yet emphasizing the traditional aspects, adding up to a capacity that satisfies customers who demand a "substantial product" as well as privilege and prestige.



Lancia Thesis and Musa

Representing excellence through the best possible combination of "elegance and innovation" and serving as the flagships of the Lancia family, Lancia Thesis and Lancia Musa have for the first time met Turkish car-lovers. Visitors are mesmerized by the Thesis model on the Lancia stand, dressed up in a new 185 HP 2.4 Multijet engine, new interior design and more refined and original outer look.

Musa and Thesis sport the original centenary logo. Number 1 followed by "∞" represents a double zero along with the symbol of infinity.

The centenary logo that combines the past, the present and the future is not only a nostalgic symbol but also a starting point for new challenges marked by innovation and, at the same time, a century full of glory.

Lancia Musa is a smart automobile in cozy colours, precious details and choice materials combined with refined forms and elegance. Its dimensions are ideal for both city and highway driving: This special compact automobile destined to be a new reference point for the generation, is 3.99 m. long, 1.70 m. wide and 1.66 m. high. The generous light and space offered by the transparent roof, the beautiful lines combined with the embracing comfort of the ergonomic seats and the automatic A/C unit are features that make every drive a sheer pleasure. The high driving position, ergonomic controls and modular seats adjustable to 32 different positions (including a "chaise longue" position) allow the driver and the passengers to be in full control of the space.