The line-up of cars at the French motor show is completed by the Lancia Thesis and Lancia Phedra, the best possible combination of style and innovation in a car. Visitors to the Paris show will be able to admire the latest incarnation of the Thesis, now with a new 185 bhp 2.4 Multijet engine, even more sophisticated new interiors and original exterior details. The car exhibited on the stand also features a 'b-colore' body and is customised with the logo of the 63rd Venice Film Festival. During the days following the opening, visitors will also be able to admire a Phedra equipped with a powerful 2.0 JTD power unit and the 7-seater version of the Emblema Plus specification, i.e. the best possible exponent of the Italian art of living.


The Musa and Thesis naturally sport the original Centenary logo: the number 1 followed by '∞' to represent a double zero and also the mathematical symbol of infinity. This strong emblem encapsulates the past, the present and the future. Because celebrating one century of life is not a simple nostalgia trip but a starting point for new challenges. This philosophy is ably represented by the Paris show stand, which is packed with new products but also proud to evoke past glories. Not to mention the fact that the 'b-colore' livery so typical of great Lancia cars of the past now makes a comeback on the latest models through a laborious painting process: once it was a crafted feature within the reach of a few but now Lancia offers it even on its pocket flagships, the Musa and Ypsilon. Lancia's venerable chromosomes seem to make it better equipped than others to meet the needs of customers who know about technology but are also aware of the value of tradition; who demand product substance but also exclusivity and prestige.

previous page