Lancia to be main sponsor of the "Torino Film Festival"






And so to Turin, after Venice and Rome. Lancia is set to return to the film industry alongside the Torino Film Festival, the event being held in the brand's home town from 10 to 18 November 2006. This year the company is celebrating its centenary, and has chosen to do so by linking up with the film industry. Indeed Lancia cars have starred in some of the key scenes from world famous Italian films, coming to symbolise an era, with attributes such as beauty and poetry, and a carefree, freedom-loving spirit. But Lancia represents a combination of history and innovation, concepts which really come to the fore at the Turin event - in the city where the Italia film industry came into being, but also where contemporary Italian cinema is currently developing and growing.

This sponsorship is in line with the strategic positioning of the Lancia brand. Style, history, technological innovation and aesthetic values are the distinctive elements that link the centennial car company and Turin's centennial film industry. And to highlight its sponsorship Lancia has chosen to embark on this new partnership with the Torino Film Festival.

One of the highlights of the Festival is the LanciaCafe, which will be set up in the pedestrian precinct in the historic centre of Turin from 10 to 18 November, between the National Film Museum and Cinema Massimo. The marquee structure that has been designed is a prototype for future cafes that are to be located around Europe and the rest of the world on occasion of various events. During the Film Festival the LanciaCafe will play host to official meetings with actors, directors and all those working in the industry, and will also feature debates and other festival events. Visitors to the LanciaCafè will also be able to test drive the new Lancia Ypsilon.

It is also set to feature a photo exhibition entitled "Pierluigi. On Cinema", and a selection of books on the world of film, organised by the publisher Photology.

But Lancia will also be starring in another capacity, presenting a prize, the first prize, which this year will be entitled the "Lancia Award for Best Film - International Feature Film Competition", during the award ceremony scheduled for Saturday 18 November.