Each competitor can purchase their IS 350 in an online Lexus dealership that is completely furnished to precisely replicate a real-life Lexus showroom, from the walls, to the carpet and floor plan. The IS 350 is rendered with incredible fidelity and boasts unrivalled interior details including full vehicle functions such as radio, electric windows, horn, and more.

Gamers can personalize their Lexus IS with options from an actual Lexus catalogue, allowing one to boost vehicle power with performance upgrades.

Each player can form and customize the driver of their IS 350 with a choice of popular branded clothes and create their own unique look with a vast range of hair styles, colorings and the ability to fine tune all facial features.

Competitors stack up cash by winning races and completing challenges, missions and tournaments to earn credits and purchase new cars, bikes, apparel, homes, and garages.

The Lexus IS models, which debuted in 2006, combine striking styling with one of the most compelling packages of performance, luxury, and safety in the highly competitive luxury sport sedan segment.


The 2007 Lexus IS is offered in three models, each powered by a new-generation, high-output V6 engine. The rear-wheel-drive IS 350 leads its segment with a 306-horsepower, 3.5-liter V6 and can accelerate from zero-to-60 mph in just 5.6 seconds. Lexus IS 250 is powered by a 204 horsepower, 2.5-liter version of the new V6 and is available as a rear-wheel-drive or all-wheel-drive model.


About Atari

New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre-defining franchises such as The Matrix (Enter The Matrix and The Matrix: Path of Neo) and Test Drive; and mass-market and children's franchises such as Dora the Explorer, and Dragon Ball Z. Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext - ISIN: FR-0000052573), the largest interactive games publisher in Europe. For more information, visit www.atari.com.


About Lexus

Lexus has become synonymous with luxury since its introduction in 1989. By offering some of the finest quality luxury vehicles and providing benchmark customer service, Lexus has remained the top-selling luxury nameplate in the United States for six years in a row. Lexus and its 222 dealers have repeatedly achieved high honors for both the products they sell and the customer service they provide.

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