"We're excited to be a part of this unique promotion and thrilled to bring the MAZDASPEED3 to the Need for Speed franchise," said Craig Rechenmacher, Senior Director of Marketing at EA. "Partnering with Channel M and GameStop will provide the perfect venue to showcase Need for Speed Carbon on the next generation platforms."

"This relationship strategically leverages the physical store and online reach of the company's 3,600 U.S. GameStop and EB Games stores, while providing an exciting new opportunity to reach gaming enthusiasts nationwide," indicated Jack Beuttell , Senior Vice President of Marketing, GameStop Corp.


The all-new MAZDASPEED3 is one of the quickest and fastest front-wheel drive cars in the world. Based on the MAZDA 3 5-door, the MAZDASPEED3 is a lightweight car with a big engine. It comes equipped with a six-speed manual transmission and a high performance MZR 2.3-liter direct-injected four-cylinder turbo engine producing 263-horsepower and 280 lb/ft of torque. All this power results in a 0-60 mph time well under six-seconds and pushes the MAZDASPEED3 to an electronically limited top speed of 155 mph.

Developed by EA Black Box, Need for Speed Carbon delivers the next generation of adrenaline-filled street racing and will challenge the player to face the ultimate test of driving skill on treacherous canyon roads. Need for Speed Carbon will be available for Xbox 360 video game and entertainment system, PLAYSTATION3 computer entertainment system, and Wii as well as the PlayStation 2 computer entertainment system, Xbox videogame system from Microsoft, Nintendo GameCube, PC and mobile phones. Need for Speed Carbon Own the City will be available Nintendo DS, Game Boy Advance and PSP (PlayStationPortable) system.

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