The new Toyota Auris






- New core model in Toyota Motor Europe's sales growth strategy
- Meets changing needs of C-segment customers
- Distinctive design, offering superior quality and innovation
- 'Inside-out' approach for maximum interior space
- On sale in Europe, spring 2007


Today, Toyota reveals its plan for the new Toyota Auris - a new core model in the Toyota car range and a significant step forward for its brand ambitions in Europe. Designed and built in Europe, it will join the highly successful Toyota Yaris and Avensis in helping the company achieve its newly announced target of 1.2 million annual sales by 2008.

Andrea Formica, Toyota Motor Europe Senior Vice-President Sales, Marketing & After-Sales said: "The C-segment is the most important segment in the European car market and many European brands are defined by the image and success of their C-segment models. With the launch of Toyota Auris, we want to achieve a step-change not only in sales volume but also in terms of brand image for Toyota."

Auris is Toyota's new challenger in the strategic C-segment family hatchback market. Its dynamic design and striking features reflect the changing needs of C-segment customers while delivering the core Toyota values of superior quality, innovation and driving pleasure.

Designed from the inside out, Toyota Auris maximises interior space and comfort while promising an engaging drive through dynamic exterior styling.


Toyota Auris has been designed at Toyota's European styling centre, ED2, within the context of the Toyota design philosophy of Vibrant Clarity - forward looking and energetic while retaining a clarity of purpose and rationality.

It has been developed with European C-segment customers in mind and draws on many of the design cues that were revealed with Toyota Auris Space Concept in Paris including the 'inside-out' direction which maximises interior space and comfort. The high waistline, short overhangs and forward balance of the cabin architecture ensure it retains a sense of dynamism and agility.

The superior quality, innovative interior puts driver and passengers in harmony with the car. The sculpted bridged centre console makes a bold design statement that symbolises and enhances the sporty character of the vehicle. Yet, at the same time, it is elegant and practical, raising the gearlever and other controls to the perfect ergonomic height.

Auris also presents a strong, dynamic exterior face and a promising dynamic behaviour. The wide body and wide tread create a stable look, while concentrating on retaining the clarity of the architecture has allowed the designers to create a crisp, fresh feel.

Soichiro Okudaira, Executive Chief Engineer, said: "Auris has been developed with a clear focus on distinctive styling and an intelligent package. We have created a hatchback which will offer engaging driving experience and the highest levels of superior quality."

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