| Nissan Versa 2007
All-New 2007 Nissan Versa Hatchback and Sedan Offer Outstanding Roominess, Performance and Quality
Since the launch of the innovative 2000 Nissan Xterra, Nissan North America, Inc. (NNA) has essentially doubled the number of vehicles in its lineup. The company has broken new ground in design and entered into market segments where it previously had not competed, such as full-size trucks and SUVs. Now, following such new entries as the 350Z, Murano, Quest, Titan and Armada, and new generations of virtually every other vehicle, Nissan introduces an all-new entry-level hatchback and sedan, the 2007 Nissan Versa.
The Versa hatchback went on sale in July 2006, with the Versa sedan following in early 2007. The Versa hatchback has a starting MSRP of $12,550. Combined with the popular Nissan Sentra, the new Versa gives Nissan a major presence in the under $20,000 market, which currently accounts for nearly 1.9 million annual sales.
"The Versa hatchback and sedan are slotted below Sentra in price, but not execution," said Bill Bosley, vice president and general manager, Nissan Division. "They are 'entry-level' in their affordability, but they make no excuses - zero - in terms of quality, design, performance, safety, technology and, especially, roominess."
The name Versa reflects the "versatile space" provided by the roomy interior and cargo area. Versa is called Tiida in Mexico, Japan, China and other markets where the car is sold. And while Versa has a global footprint, the design, specifications and equipment offerings are customized for each major market.
2007 Nissan Versa is built on Nissan's "B" platform, with priorities placed on interior roominess, a high quality interior and comfortable, stress-free environment. In creating the Versa packaging, the design and engineering teams found a way to put a big interior in a small car. The interior length, front to back, is over six feet long.
"Rear seat leg room and knee room in the Versa is tremendous," said Bosley. "Typically in a small car, the driver and front seat passenger have to pull their seats forward just to make minimal leg room for the rear passengers - which means nobody, front or rear, enjoys the ride. With Versa, there's room in front and room in back at the same time." Both the Versa hatchback and Versa sedan also feature large cargo areas, ideal for owners with highly active lives.
Along with a spacious cabin, 2007 Nissan Versa offers a high quality interior design and craftsmanship. The front seats are nearly as large as Maxima's and comfort is a priority for all passengers. The interior features a clean, simple design and layout that accentuates its surprising roominess. The wide, laterally oriented instrument panel underscores Versa's width, while the low center console flows freely toward the rear, giving a sense of the interior's length.
The exterior of 2007 Nissan Versa hatchback and sedan feature a dynamic look and attention to detail, as seen in the large headlights, signature Nissan grille and large taillights. The crisp, youthful body forms and long rooflines suggest both the roominess inside and Versa's performance capabilities.
"Versa's styling is another strong point, exceeding the usual expectations in class, with a touch of sophistication and definitely quality," said Bosley.
2007 Nissan Versa is designed to provide Nissan's trademark enjoyable, stress-free experience through use of an all-new 1.8-liter DOHC inline 4-cylinder engine that satisfies both performance and environmental requirements.
go to page 2 |
