This study shows how the strength of the Saab brand heritage can inspire bold, innovative design," says Bryan Nesbitt, Executive Director, GM Design Europe. "As we move forward with new Saab products, we will remain focused on carefully cultivating this brand equity in the context of Scandinavian design values."

"This concept shows the exciting possibilities that are open to us as we evolve a more progressive design language for the brand," says Jan Ake Jonsson, Saab Automobile's Managing Director. "Our designers, engineers and marketers in Sweden are ideally placed to nurture and communicate the unique DNA of the Saab brand. Their work will ensure that future product proposals express core qualities, such as progressive design, sporty performance and emotional functionality, in a way that is specific to Saab."

The Saab Aero X is the latest in a series of concepts from Saab, each accentuating different brand qualities. These include the 'four-dimensional' 9X (IAA Frankfurt 2001), the 9-3X Cross-over Coupe (Detroit 2002) and the 9-3 Sport Hatch (IAA Frankfurt 2003).

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