Debut of the new SEAT Altea advertising campaign
Highlighting the Model's Interior Space





A new advertising campaign featuring the SEAT Altea is making its television debut today in Spain and will also be seen throughout Europe. The spot highlights the Altea's roominess, and is a model to "RESPECT YOUR PERSONAL SPACE".
 
According to a universal law of nature, we are all surrounded by an invisible "personal space" that should not be invaded. In the SEAT Altea campaign, this invisible space is represented by bubbles of differing sizes and colours - bigger when we are relaxed and smaller in stressful situations.
 
The need for "our own personal space" is underlined in this attractive campaign. Thanks to its roominess, the SEAT Altea provides the personal space required at all times by the driver and occupants.
 
Created by the agency "Atletico International", the advertising campaign will be featured in the press and on TV, billboards and the SEAT website (www.seat.com)