Toyota Announces 2007 Prices For Nine Vehicles in Model Lineup






Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer's suggested retail prices (MSRP) today for the 2007 model year Avalon, Camry, Prius, Yaris, RAV4, FJ Cruiser, Sequoia, Tacoma and Highlander.

Toyota Avalon, the flagship of the Toyota passenger car lineup, continues to set the standard for performance, luxury, and value in its class. Safety is enhanced on the Avalon with the addition of a Tire Pressure Monitoring System (TPMS) as standard equipment for 2007. The base MSRP for Toyota Avalon ranges from $26,875 for the XL grade to $34,065 for the Limited grade. The total Avalon average MSRP increases $100 or 0.3 percent.

Camry, the best-selling car in America four years running and for eight of the past nine years redefines global standards for comfort, performance and design. The base MSRP for the 2007 Camry sedan ranges from $18,270 for the CE grade with a four-cylinder engine and five-speed manual transmission to $27,820 for the premium XLE grade with a V6 engine and six-speed automatic transmission. Toyota Camry Hybrid pricing remains unchanged at a base MSRP of $25,900. Overall, the Camry sedan combined base MSRP increases by $250, or 1.2 percent. Full federal hybrid tax credit will be available for purchases completed through September 2006. The approved credit amount for Toyota Camry Hybrid is $2,600.

The price adjustment for the 2007 Toyota Camry will take effect with vehicles produced on, or after August 28 for U.S. built models. For Camry models sourced from Japan, the new pricing is effective with vessels arriving on, or after September 2.

Toyota Prius Hybrid, the most fuel-efficient midsize car in America, gains driver and passenger front seat-mounted side airbags, plus front and rear side curtain airbags as standard equipment for 2007. The base MSRP for Toyota Prius starts at $22,175, which is an increase of $450 or 2.1 percent. Full tax credit will be available for purchases completed through September 2006. The approved credit amount for Prius Hybrid is $3,150.

Also arriving in August is the new 2007 Toyota Prius Touring Edition. The Touring Edition adds several sporty exterior enhancements including 16-inch alloy wheels, a larger rear spoiler, High Intensity Discharge (HID) headlamps and foglamps. A tuned suspension as standard equipment will enhance vehicle handling without impacting its ride comfort. The Touring Edition will carry a MSRP of $23,070.

The 2007 Toyota Yaris Liftback and Sedan receive an average price increase of $100, or 0.8 percent. Yaris pricing is effective in early September. Toyota Yaris Liftback with a five-speed manual transmission carries a base MSRP of $11,050 and $11,925 for the Sedan with five-speed manual transmission.

Toyota RAV4 Sport Utility Vehicle (SUV) adds interior and safety enhancements for 2007. All models receive driver and front passenger seat-mounted side airbags and two row side curtain airbags with roll-over sensor as standard equipment. Inside, Toyota RAV4 is now available, as an option, with a JBL audio system with Bluetooth capability and steering wheel mounted controls. Toyota RAV4 2WD models carry a base MSRP that ranges from $20,850 for the base grade four-cylinder to $25,020 for the Limited V6. The base MSRP for the RAV4 4WD ranges from $22,250 for the base grade with a four-cylinder to $26,420 for the Limited V6. Total RAV4 average MSRP increases $550 or 2.4 percent.

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